Remember when Avengers: Infinity War Previewed in 2018 and Marvel made an entire beating of marketing on Thanos The silence of the “demanding” fans In order not to ruin the film for others? Well, a lot can change in seven years, I guess. Marvel made an entire marketing campaign to ruin the latest MCU movie, Thunderbolts*A few days after it was released on May 2nd.
The spoiler involves the asterisk in the name of the film that implies an operating title of some kind. In the film itself, the name “Thunderbolts” refers to a Yelena football team (Florence Pugh) was part of a child, of which her father, Red Guardian (David Harbor), uses as a place for their unbeaten toy team. In the end, the group is renamed as “New Avengers”, which officially relaunches the superhero team after its previous training has dissolved after the events of Avengers: endgame. Bucky Barnes (Sebastian Stan) guides the team, which makes sense considering that he is the only person who was around as part of the initial group when Thanos was destroying half of the known universe, but as can be seen in the post-Credit scene, not all Avengers pupils are electrified by this development. Captain America (Anthony Mackie) is causing the group for copyright violation after he has been shown to be in negotiations to lead a new team under the Avengers banner New brave world. So it seems that there will be a certain tension between the group and other heroes Avengers: Doomsday next year.
Once the group is considered the new Avengers, the final credits sequence reveals the new title of the film: The new Avengers. It is an intelligent expedient that finally contextualizes the asterisk in the original title of the film. However, it was not enough for Marvel to introduce a new Avengers team through the door on the back of what seemed to be more a plot B film on some of the MCU marginalized; The company is also making it a rhythm of marketing and ruining the film after a weekend. This is not just seized in trailers or videos on social media; The advertising billboards for the film are updated so that people can stumble in nature.
I am torn because, as a marketing campaign, it is quite large. From the outside, Thunderbolts* He was already fighting an uphill battle as a team film of heroes mostly lateral in a franchise that no longer has the same cultural cache he once did. So it is fun to see the film renamed as something more apparently central for the general Mcu as a brazen recognition of “Oh, did you think you could skip this?” feeling that followed him. But this film also has only days, and Marvel is using its huge platform to ruin it openly for anyone who did not have the time or money to oscillate from the theater during the opening weekend. I am firmly against a company that tries to control the narrative and tell people not to talk about something they paid to see (within reasonable limits), but I feel even stranger to take that executive decision collectively for its audience.
The culture of the spoiler escaped the hand and the aversion almost similar to the phobia of people to even the rather basic narrative details have made almost impossible to speak of the average without a comic amount of self -popular in public spaces. But I don’t know if Marvel is the company to make a great subversive swing on the question only 72 hours after the launch of a film. Maybe there is something to say about how “Thanos requires your silence” nonsense was a pioneer and that other companies have followed the example in the years since then. Perhaps Thunderbolts* It could be a point of reference that encourages people to stop taking spoiler culture so seriously. But maybe he could have waited another week or so. Some of us were busy last weekend, Kevin Feige.